Haptics 2023-2033: Technologies, Markets, and Players

Haptics 2023-2033: Technologies, Markets, and Players
Haptics 2023-2033: Technologies, Markets, and Players

This report covers haptics from several different angles. It thoroughly introduces dominating haptic technologies such as ERMs and LRAs, and various emerging haptic options for the market. The prominent use cases like core device haptics, button haptics, surface haptics and more are also included. In addition, this report gives a granular market analysis with 75 profiled examples and forecasts by sectors, covering haptics in smartphones, wearables, gaming, VR, and automotive.

Haptics have been an increasingly prominent and inseparable part of many familiar devices, from smartphones and games console controllers to cars and robotic applications. The haptics market has been thriving and rapidly growing since 2010, and some significant changes are expected to happen in the short-term, leading to different market shares of the incumbent and emerging haptics technologies. Overall, IDTechEx is optimistic for the market growth of the haptics industry over the next decade.

This report includes a comprehensive review of the technology, players, and market for haptics. The report covers each major type of haptic technology, from the electromagnetic actuators that dominate the market today, to the wide range of emerging actuator options which are also being developed. Some of the latest updates include the review of contactless haptics, thermal haptics and robotic haptic sensing. The report also contains detailed discussions around each target market for haptics, including deployment in smartphones, gaming, wearables, AR, VR & MR and other consumer electronics markets, automotive haptics, and a variety of other applications from medical to military and more. The report also includes a database of players and products in haptics, as well as full historic market data back to 2010 and forecasts to 2033. Having been covering the topic for more than seven years, each year IDTechEx analysts update the forecasts with continued primary research in the industry, offering the up-to-date and best estimation for the future market, along with other major findings, opinions and data developed over time.

Historically, the most prominent application of haptics has been around providing notifications via a vibration alert. However, with the increasing attention to the potential value haptics can provide, there has been significant expansion around other effects, from input confirmation and button replacement, to advanced high definition effects to simulate different virtual sensations. This expansion in use cases is driven by the underlying actuator technology, where new types of actuators, drivers and systems enable the introduction of new effects and the creation of more product value using advanced haptics.

This IDTechEx report takes a systematic approach to looking at every prominent type of technology for haptics, and markets/products therein. Various incumbent technologies are analysed, including the prominent electromagnetic actuators that dominate the market today, linear resonant actuators (LRAs) and eccentric rotating mass (ERM) motors. It also considers many different emerging and more niche haptic actuator technologies including other electromagnetic actuators, piezoelectric actuators (ceramic, composite and polymer based), shape memory alloys, microfluidic systems, electrostatic systems and thermal haptics, contactless haptics, etc. The report also provides insight into trending use cases like surface/display haptics, button haptics and kinaesthetic haptics. All are covered in detail in the report, including descriptions of the key technology principles, examples of product implementation, interviews with key players, historic market data, market forecasts, and independent assessments of the potential for each technology area.

It is very important to understand haptics revenue heavily relies on the sales volume of relevant devices. The report gives an extremely granular set of historic data, presenting the number of devices sold with each type of haptics. The data collection and forecasting come from IDTechEx’s position as a technology market research firm; IDTechEx has done extensive research around consumer electronics (particularly including areas such as wearables, AR/VR, and so on), automotive markets (particularly including automotive user interfaces) and even related areas such as robotics. These provide key data sets which can be used to help understand the haptics market. Together with solid ground assumptions and information acquired directly from the industry, the forecasts are created from IDTechEx’s database. In-depth narratives are built around the forecasts to give insights into the future dynamic market trends.

In the past, smartphones have been the critical market for haptics, accounting for over 55% of the total revenue in 2021 and allowing the industry to rise to unprecedented sales volumes for actuators. In parallel, the launch of some successful products, such as the Nintendo Switch, the PS5 DualSense controller, and the Oculus Quest 2 VR set, have driven a new focus towards haptics as it relates to the interfaces on other devices. However, as volume growth in these key industries has plateaued, companies throughout the value chain are exploring new opportunities where haptics can generate additional value.

One way of doing so is to implement haptics in a new space. For example, adoption of haptics into the metaverse and automotive industry is now beginning to accelerate. The report looks at the current dynamic for each key industry sector (e.g. smartphones), as well as specific case studies for specific ideas for new places where haptics can be used (e.g. haptics revenue will be fast growing in VR and automotive). Another approach of generating more value in haptics is to adopt more advanced haptic technologies. A certain degree of commoditisation of the incumbent technologies (i.e. ERMs and LRAs) has been observed. By providing other technologies with better performance and the ability to offer a higher level of user experience, market players can create more margin for the market.

Table of Contents

1.1.Structure of this report
1.2.Types of haptics: features
1.3.Type of haptics: applications and examples
1.4.Technology readiness and adoption
1.5.Types of haptics: technology
1.6.Haptic actuation technologies: key SWOT
1.7.The incumbent technologies: ERM and LRA
1.8.Displacing the incumbent technologies
1.9.Emerging haptics find their niches
1.10.Old markets are faced with challenges
1.11.Haptics revenue over time (historic data & forecast)
1.12.New markets provide the greatest opportunities
1.13.Haptics revenue by device type, forecast (2022-2033)
1.15.Haptics in vehicle interiors: Examples
1.16.Haptics revenue by type of haptics, historic (2011-2021)
1.17.Haptics revenue by type of haptics, forecast (2022-2033)
1.18.Haptics revenue by device type, historic (2011-2021)
1.19.Haptics revenue by actuator technology, historic (2011-2021)
1.20.Haptics revenue by actuator technology, forecast (2022-2033)
1.21.The potential value-adds from haptic feedback
1.22.What has happened in the last two years?
1.23.Summary table of key forecast data
1.24.Company Profiles
2.1.How the sense of touch works
2.2.Types of haptics (1)
2.3.Types of haptics (2)
2.4.Core vs peripheral haptics
2.5.Technology readiness and adoption
2.6.What has happened in the last two years?
3.1.1.Introduction: electromagnetic actuators
3.2.Eccentric Rotating Mass Motors (ERM motors or ERMs)
3.3.Introduction: ERM motors
3.3.1.ERM Drivers
3.3.2.Varying response from an ERM motor
3.3.3.SWOT Analysis – ERM Motors
3.4.Linear resonant actuators (LRAs)
3.4.1.LRA Structure
3.4.2.LRA Structure
3.4.3.Apple’s Taptic Engine
3.4.4.LRA properties and performance
3.4.5.LRA Drivers
3.4.6.Varying responses in an LRA
3.4.7.SWOT: Linear Resonant Actuators (LRAs)
3.4.8.Voice coil motors (VCMs) and custom electromagnetic actuators
3.5.Voice coil motor structure
3.5.1.Nidec Sankyo: VCMs for haptics
3.5.2.TITAN Haptics (formerly a part of Nanoport)
3.5.5.SWOT: Voice coil motors (VCMs)
3.6.Performance enhancement with multiple actuators
3.6.1.General Vibration: “SAVANT”
3.6.2.SAVANT with ERM motors – the Gemini Drive
3.6.3.General Vibration – LRA SAVANTs
3.7.Electromagnetic haptics: Actuator and driver suppliers
3.7.1.Electromagnetic haptic actuator suppliers: Summary
3.7.2.Trends and themes in the actuator market
3.7.3.Differentiation between actuator suppliers
3.7.4.Five Forces (Porter) analysis for electromagnetic actuator suppliers
3.7.5.Electromagnetic haptic driver suppliers: Summary
3.7.6.Themes and trends in the haptics driver market
4.1.Technology Analysis of Piezoelectric Actuators
4.1.1.Background and definitions
4.1.2.Piezoelectric haptic actuators
4.1.3.Piezoelectric effect
4.1.4.Piezoelectric actuator materials
4.1.5.Piezoelectric composites are also an option
4.1.6.Value chain for piezoelectric actuators
4.1.7.Device integration
4.1.8.Challenges with integration: Durability
4.1.9.Driver innovation
4.1.10.Use cases for piezoelectric haptics
4.1.11.Coupled sensor-actuator systems with piezoelectrics
4.1.12.Use in surface haptics
4.1.13.SWOT: Piezoelectric Ceramics
4.2.Company examples
4.2.2.Boréas Technologies
4.2.3.Texas Instruments
4.2.6.ASLA Tech
4.2.7.Other players
5.1.1.Types of electroactive polymer (EAP)
5.1.2.Types of electroactive polymer (continued)
5.1.3.Comparing physical properties of EAPs
5.2.Piezoelectric Polymers
5.2.1.Background and Definitions: Piezoelectric constants
5.2.2.Why use a polymer? – Materials Choices
5.2.3.PVDF-based polymer options for haptic actuators
5.2.4.Novasentis / Kemet
5.2.5.Example demonstrator with polymeric haptics
5.2.6.SWOT: Piezoelectric polymers
5.3.Dielectric elastomers (DEAs)
5.3.1.Comparing DEAs with Ceramics and SMAs
5.3.2.Dielectric elastomers as haptic actuators
5.3.3.Artificial Muscle
5.3.4.Toyoda Gosei
5.3.5.Leap Technology & ElastiSense
5.3.6.CT Systems
5.3.7.SWOT: Dielectric elastomers
5.4.Conclusions: Soft actuators
5.4.1.Technology benchmarking: Soft actuators
6.1.Introduction to shape memory alloys
6.2.Deploying SMA as conventional haptic actuators
6.3.SMA haptics: some metrics
6.4.SWOT: SMAs
7.1.1.Surface haptics & display haptics: Introduction
7.1.2.Introduction: Surface haptics
7.1.3.Market forecast: surface haptics
7.2.Surface haptics with traditional actuator technologies
7.2.1.Bending wave haptic feedback
7.2.2.Redux ST acquired by Alphabet
7.2.3.Nidec Copal – surface haptics
7.2.4.SMK Electronics
7.2.6.Taiyo Yunden
7.2.7.SWOT: Surface haptics with traditional actuators
7.3.Electrostatic Friction (ESF)
7.3.1.Electrostatic Friction (ESF)
7.3.3.Tanvas’ new technology on flex surfaces
7.3.4.O-Film’s acquisition of Senseg
7.3.5.SWOT: Electrostatic Friction
7.4.Ultrasonic Vibration (USV)
7.4.1.Ultrasonic Vibration (USV)
7.4.3.Taiyo Yuden
7.4.4.SWOT: Ultrasonic vibration
7.5.Other types of surface haptics
7.6.Tactile shear feedback
7.6.1.Tactical Haptics: custom VR controllers
7.6.2.Shear forces for variable friction displays
7.6.3.Example from TDK
7.7.Microfluidic haptics
7.7.1.Tactus Technology
7.7.2.Microfluidics: Tactus Technology
7.7.3.Other microfluidic haptics: HaptX
7.8.Surface haptics: Conclusions
7.8.1.Technology benchmarking: Surface haptics
7.8.2.Conclusions: Surface haptics
8.1.Haptics for button replacement
8.2.Button haptics: Examples
8.3.Button haptics in smartphones?
8.4.Market forecast: Button haptics
9.1.Background: Contactless haptics
9.2.Ultrasonic haptics
9.4.Ultraleap: Mid-air haptics for automotive
9.6.Hanyang University
9.7.Air Vortex
9.8.Technology comparison for contactless haptics
9.9.The commercial reality
9.10.Contactless haptics revenue, historic (2011-2021)
9.11.Contactless haptics revenue, forecast (2022-2033)
10.1.1.Kinaesthetic haptics
10.1.3.Gaming controllers
10.1.4.Data and forecast for kinaesthetic haptics
10.2.Related topic: Power-assist exoskeletons and apparel
10.2.1.Power assist exoskeletons
10.2.2.The relationship between assistive devices and kinaesthetic haptics
10.3.Roots in medical rehabilitation
10.3.1.Example: Ekso Bionics
10.3.2.Samsung & SAIT
10.3.3.Rehabotics Medical Technology
10.3.4.Rehabotics Medical Technology
10.3.5.BrainCo: create affordable smart prosthetics
10.3.6.Neofect: Rapael smart glove for home rehab
10.4.Towards other application areas
10.4.1.Seoul National University
10.4.5.AIM and Racer
10.4.6.Geographical and market trends
11.1.Thermal haptics
11.1.1.Thermal haptics and thermoreceptors
11.1.2.Thermoelectric cooler (Peltier devices)
11.1.3.National University of Singapore – Ambiotherm
11.1.4.MIT – the scuba diving simulator Amphibian
11.1.5.Thermal-resistive heaters
11.1.6.Seoul National University – stretchable thermal haptic glove
11.1.7.Commercialisation of thermal haptics
11.1.8.TEGway – thermal haptic glove
11.1.9.WeART – fingertip thermal haptics
11.1.10.SWOT: thermal haptics
11.1.11.Summary of thermal haptics
11.2.Robotic haptic sensing
11.2.1.Introduction to robotic haptic sensing
11.2.2.Material classification by robotic haptics
11.2.3.Tactile sensors
11.2.4.Dexterous manipulation and picking
11.2.5.Minimally invasive surgery
11.2.6.Smart skin
11.2.7.Example: SynTouch
11.2.8.Example: Robotiq
11.2.9.Summary of robotic haptic sensing
Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts