5 Top Google Business Profile FAQs From The Official Help Forum

  5 Top Google Business Profile FAQs From The Official Help Forum
  5 Top Google Business Profile FAQs From The Official Help Forum

The GBP Help Forum is full of queries on how to solve issues with Google Business Profiles. Here are 5 common questions answered.

Google Business Profile has gone through quite a few changes over the past several months.

A name change, new features, the push to manage business profiles in different ways, and more.

Business owners and marketing agencies try to keep up with all the changes – but it can be challenging.

Plus, because of its nature, everyone who uses Google Business Profile will encounter issues or problems at one point or another.

And sometimes, those problems or questions turn into major roadblocks.

Here are five frequently asked questions on the Google Business Profile Help Forum – and the answers.

(Now, if you think that none of these pertain to you, keep reading anyway – you never know when you will experience one of these issues. I’m just sayin’.)

1. How Do I Start Managing My Business Profile In Google Search?

You’ve probably seen the not-so-subtle blue banner at the top of the “Info” section in your Business Profile Manager encouraging you to manage your Business Profile directly on Google Search.

Either way, managing your Google Business Profile on Google search is something most business owners will have to get used to.

If you only have one business/location, soon, you will only be able to manage your Google Business Profile on Google search or the Google Maps App.

This pop-up recently started appearing when you log in to your Business Profile Manager:

If you’re an agency or business that manages multiple Google Business Profiles, you can manage them from the Business Profile Manager. However, it’s still a good idea to understand how to manage profiles in search.

When you manage your profile on search, you can essentially do everything you can in the Business Profile Manager.

The challenge?

Until you get used to where everything is, you may have to hunt around for the fields and options you’re looking for.

How To Start Managing Your Business Profiles In Google Search

Make sure you’re logged into the account you use to manage your Google Business Profile.

Then search for your business name on Google (sometimes, you may have to enter your city and/or state.) You can also search for “my business.”

If everything goes right, you’ll see your Knowledge Panel on the right and the Merchant Panel off to the left.

Here’s how the management area looks.

You’ll see your Business Profile/Knowledge Panel and the Merchant Panel, where you will do most of your editing and management work.

The Merchant Panel includes the Menu where you will find all the ways you can dig in and update your Business Profile and Chips, which are “nudges” Google gives you on extra things you can do with your profile.

Here’s a brief breakdown of what you can do in the various menus.

This is where you can edit your main business information, like your contact information, URL, business hours, and other information about your company.

You can also add and delete products and services and upload photos and videos.

However, in Google search, you will have to hunt around the various menus to find what changed – whether to your hours, business name, website URL, address, products or services, etc.

From the Promote menu, you can see your Google Business Profile insights, create a shortened URL that you can send to customers so they can leave reviews for your business, upload photos and videos, create posts, and more.

In the Customers menu, you can look at the reviews you’ve received and respond to them, see inbound call information if you have the call history feature turned on, read and reply to messages, and even answer the questions people ask your business in the Q&A section.

The three dots next to the main menu is where you will find the advanced features.

You can do more advanced features from this menu like add and remove managers and owners, see your Business Profile ID, edit labels, store codes, and other more advanced settings, and even mark your business as permanently closed or stop managing the profile.

You can also manage notifications and add a new business profile and other features. If you can’t find something in the regular menus, chances are it’s in the advanced menu.

Keep in mind that you can also select edits and features directly from your Knowledge Panel.

So now is the time to start practicing using Google search to manage your Business Profile

 2. My Google Business Profile is Suspen There is nothing worse than seeing that heart-stopping notification telling you that your Google Business Profile has been suspended.

 For many small to medium-sized businesses, Google Business Profile is their only form of marketing (which is not a smart idea, by the way).

When you put all your eggs in one basket and your basket breaks, you are in big trouble.

That’s what happens when your company gets its Google Business Profile suspended.

There are two kinds of suspensions: A “soft” suspension and a “hard” suspension.

With a soft suspension, your Knowledge Panel still shows up in search results, but you cannot make any changes to your profile – it’s almost as if your business is no longer verified.

If you get a hard suspension, your Business Profile does not appear on Google at all and is not visible to the public.

Google doesn’t tell you why your Business Profile is suspended. It’s up to you to determine that.

So what do you do when your Business Profile gets suspended?

First, when your Business Profile is suspended, you need to carefully read Google Business Profile Guidelines and restricted content and identify which rule (or rules) your profile violates.

(Many people don’t realize that Google updates these guidelines frequently. And it’s your responsibility to ensure you’re up to date on the rules and that you follow them.)

I always suggest that you read the guidelines line-by-line while you have your business information pulled up to check your profile against the guidelines as you’re reading. Once you have identified the issue(s), you need to fix the problem with your profile and then fill out a reinstatement request.

When you submit your reinstatement request, make sure you explain what the problem was and let Google know that you fixed the profile issue, providing proof that you are a legitimate business. You can do this by uploading:

• Photos of your permanent business signage – both outside and inside your building.

• A copy of your business license.

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